MLM Sponsoring Tips Hotsheet #5

"Sponsoring Tips From A Master Recruiter"

Hotsheet #5
Tuesday 2:49 pm

Subject: How To Keep Your Prospects From Disappearing When You Send Them To Your Website

Tell me if this sounds familiar...

You've just spoken with a great prospect about your opportunity. They're sincere, motivated and you're thinking: "this person would be PERFECT for this!"

You send them to your website...

And then never hear from them again. In fact, they don't even return YOUR phone calls.

You're left wondering: what happened? What made my prospect DISAPPEAR?

Trust me, you're not alone.

It happens a lot and what causes it is the kind of site you're sending them to, and the way you're sending them there.

Let me explain.

Many network marketers rely on company designed websites. These sites "look good" but often lack strong, benefit oriented copy.

Prospects see some neat pictures, read some good features and end up leaving with little to no real understanding of HOW the business really works, and what's involved.

The average prospect will go and spend less than 5 minutes clicking around a site. Even highly motivated prospects will often come away "empty handed" and not really grasping what your business is all about.

There are some very easy fixes to this problem:

1) Whenever possible, send your prospects to sites that have GUIDED presentations on them (i.e. ones that have strong audio or video overviews of your product/service and your opportunity).

2) Give your prospect SPECIFIC instructions on what to focus in on when they go there. For example: "Mike, be sure to take the AUDIO tour once you're on the site. It'll give you a clear idea of our opportunity, our product, how we make our money and what's involved".

While sites that DO have Audio or Video are your best bets, you can apply the above principles to virtually any web site by directing your prospect where to go and EXACTLY what to look for when they're there. Even better, walk them over to your site by phone and guide them to the specific areas they need to see.

IF you are using audio/video sites remember that not everyone will be able to hear and/or watch your information.

Some may be behind a firewall or at work and unable to listen. Others may be in homes with lots of kids or other distractions and have a hard time sitting down to review your multimedia site uninterrupted.

For these prospects, sending them "tangible" information in the form of printed material or maybe an audio CD they can listen to in their car might be a better choice. Another option would be to send it on MP3 format so they can put it on their portable player and listen to it while they're "on the go".

Bottom line: match your content to your prospect. Give them information in a format that's "best for them" not just best for you!

No matter what you send (or send them to), book a follow-up appointment with them! This is a critical step that will greatly improve your sponsoring results.

I usually say something like this:

"Elliott, I'm going to give you access to some information that'll give you a clear and complete look at our opportunity, product, how we make our money and exactly what's involved. Here's my site, while you're there, make it a point to watch the video overview. I'm going to be tied up for about 30 min so I'll call you back in a half an hour and I'll be happy to answer any questions you have at that time and we'll see if this is a "good fit" for you. Enjoy the information."

Now, this works well for several reasons:

1) You're striking while the "iron is hot"... and following up right after they've reviewed a professional presentation on your opportunity. If you wait till the next day, there's lots that can come up to distract them. It's always best when you can do it with 30 to 60 min. If that's not possible, at least make it the same day.

2) You've obtained a commitment from them that they will review your information.

3) They're going to your site to look at SPECIFIC information, whether certain pages, audio, video whatever. Point is, you're not just sending them to a URL and telling them to "check it out".

Now, if you're applying all the above and STILL having a lot of prospects disappear, then you want to look real hard at how your qualifying your prospects. Odds are, you're sending people to your site that you should've disqualified instead.

Next time, we'll explore ways to develop strong prospects LOCALLY... whether you're living in London or Boise.

Until then,

Mark Wieser

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