"One person with a belief is equal to a force of ninety-nine who
have only interests" - Peter Marshall

Hotsheet #17
Thurs 9:06 am

Subject: The Power Of Belief - Part II

In Sponsoring Tip #17, let's examine the power of "belief" from a slightly different angle.

Did you catch the quote at the top?

Peter Marshall said: "One person with a belief is equal to a force of ninety-nine who have only interests."

I can't think of anywhere this is more true than in our industry, network marketing.

If you've been in our industry for any length of time, you've
probably already discovered that most people kinda "poke along"
in network marketing. They start out "excited" with promises that they're going to set the world on fire, but after a few months (and sometimes only a few weeks) the fire's died down and they're
hardly talking to anyone about their product (or service).

Why is that? What causes some people to "fizzle" and others to
burn ever brighter and constantly set new prospects ablaze?

The answer is: belief.

Nothing... and I mean NOTHING... is more powerful than someone who BELIEVES in what they've got in their hands.

Such belief inevitably has a cascading effect, because someone with "belief" can't help but spread that belief to others.

In fact, it's positively INSPIRING to be around people with true
belief in what they're doing isn't it? Their attitudes can be positively contagious!

So how does belief in a specific product or service come about? I
comes about through experience. As people experience your product or service, that's where the magic can arrise.

But it doesn't always, does it?

Have you ever shared your product or service with prospects who didn't experience an immediate benefit or result and became quickly disillusioned with the whole thing?

I'm sure you have, and what happens then? For all intents and purposes, they disappear.

Most network marketers I know accept these "casualties" as inevitable and move on to find replacements.

Wrong!

That's a mistake and it's one that can be corrected right up front.

Let me explain...

Upfront, most prospects will say (or at least they're thinking)
"I need to try this before I promote it to anybody else. I can only promote stuff I believe in, have personally used and am excited about".

Sounds good on the surface, right?

But there's a flaw in that thinking. How's the "it has to be something
I use before I can recommend it to others" rationale hold up when applied to men who sell women's shoes? How does the "it has to be something I'm personally excited about" apply to the guy (or gal)
who sells sheetmetal screws?

Answer: it doesn't!

And it doesn't apply in network marketing circles either! This "I
have to try it first line of thinking" is an amateur's error that is
made by far to many in our industry.

But Mark, my prospect insists on testing it out! Great.. then let
them, but encourage them to do a REAL test.

Example: here's what I do..

I market a health and wellness product (but I've used this same approach with services I've marketed in the past): First, I give my prospect an information tool (often an audio CD or audio or video overview on a website).

Once they've reviewed it and see my product is benefiting a lot of people, I then sponsor them.

If they stop me and say: oh, I have to TRY or TEST the product
first I say:

Great, but if you're going to test it, let's do a real test. Put this in the hands
of 5 to 8 other people you know and trust and say to them something
like this:

I've come across something, something I'm really impressed with and something I thought you'd want to know about. I'm still checking it out
myself, but I like what I've read and it seems to be benefiting a lot of people
and I would love to also get your opinion on it.

Because you're someone I trust, I'd like to sell you a bottle of this at my
cost - I'm not going to make a dime off you. I'll do that in exchange for
your HONEST opinion of what you thought about it after you've tried it.

This is a powerful approach. What you're doing here is expanding
their "test" to include some reasonable numbers. Now if your
prospect "Bob" doesn't notice any benefit for him personally, but
3 of the 5 people he shared it with come back to him and say:

Bob, I don't know WHAT this stuff is but I can't believe what it's doing for
me ... it's incredible, how do I get more?

Guess what happens to Bob's belief level? That's right, it goes through the roof and he's IN for and prospecting because of it.
Bob's a hero to several people he's shared with and feeling great about promoting his product. As time passes, Bob himself may
notice a personal benefit but even if he doesn't he's sold on his product's efficacy!

This simple "tweak" to your business can make all the difference. Don't let prospects make amateur's mistakes. Be a coach and take
30 seconds to help them even before they join you in your
business! You'll find it not only helps them, it helps you too!